SBWA+ Summit 2025: Day One

Day One - Affiliate Day: Empowering Growth through Collaboration

The summit opened with Affiliate Day, which set the tone for insightful discussions on driving user acquisition and affiliate growth across Africa.

The day’s standout session, “Driving Traffic and Winning with Affiliates in Sports Betting: For User Acquisition Strategies,” moderated by Adewunmi Adeniji (Globacom Limited), featured leading voices including Dr. Kolade Abisoye (iGaming WriteNow), Edward Oluigbo (Superior Games Limited), and our very own Stephen Boafo (UpsportsOnline), who discussed the synergy between content marketing, SEO, and affiliate networks as essential strategies for user acquisition in the African market. They also emphasized that affiliates in Africa are evolving from simple lead generators into strategic growth partners.

Day 1: session 2

This was followed by a Fireside Chat on Compliance in Affiliate Marketing, featuring Stephen Boafo (UpsportsOnline), Kekeli Klutse (PrideSpins), and Dr. Wilson Richbill Toulassi (5STAR Group), who explored the critical importance of ethics, tracking, and regulation in ensuring transparency and player trust—topics central to Africa’s maturing betting ecosystem.